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Digital BPO

We enhance the customer journey with tailored end-to-end solutions.

Digital BPO 

Data-driven operational performance. 

Nethex, a company within the Soft Strategy Group, delivers Digital BPO services designed to optimize customer-centric operations through advanced technology.

For more than 15 years, the company has been designing and managing the entire Customer Lifecycle, from lead acquisition to Customer Care, expanding its offering with Service Desk and retention activities, including multichannel and multilingual services. 

Explore Nethex services

Digital BPO

How we transform operations into value

Every challenge has a solution, and every solution creates value.

Customer Care

Multichannel inbound contact center services for customer support, request handling, and ticket management.

Service Desk

First- and second-level support, incident management, escalation, and troubleshooting.

Digital Sales

Outbound campaigns, lead conversion, retention, and customer value management through advanced digital sales solutions.

Contact Center Governance

Management of administrative activities, operational workflows, and complex processes to ensure scalable efficiency.

Digital Operations Automation

AI, analytics, speech-to-text, and process automation solutions to provide intelligent support to operators.

Our approach

Everything that is measured can be improved. Our model is built on three pillars: process design for scalability, controlled execution through governance and compliance, and continuous performance measurement through KPIs, SLAs, and dashboards.

What makes us unique

  • Tech-enabled BPO model: people, data, and technology combined;
  • Scalable operations across multiple locations and high-volume environments;
  • Strong focus on customer experience and economic sustainability;
  • Ability to manage complex processes, not just standard activities;
  • Automation and AI fully integrated into operational workflows, not added as an afterthought.

The Real Competitive Advantage: Measurable Impact

Measurable impact. Our projects deliver tangible results through reduced handling times and cost-to-serve, increased conversion and retention rates, and improved service quality with high NPS and customer satisfaction levels. We optimize workflows, automate repetitive activities, and ensure control and transparency across KPIs and SLAs.

With this approach, we transform data into value.

Use cases

Digital Health Project

Objective

To develop a product enabling users to independently create their own health insurance policy through a simple and fully digital journey.

Solution

To achieve this goal, we provided a unified infrastructure integrating contact center services, lead management, and interaction orchestration. This solution enabled the creation of a data-driven commercial ecosystem capable of:

  • Managing the high volume of generated contacts;
  • Tracking and qualifying every interaction in real time;
  • Managing campaign-generated leads while providing accurate data on user behavior, digital journeys, and level of interest;
  • Enabling the sales team to perform timely and relevant follow-ups based on CRM-generated insights;
  • Ensuring a seamless customer experience across every touchpoint.

Result

Since its launch, the initiative has led to an increase in insurance premium volumes and a growth in the number of activated health insurance policies.

Digital Health Project

Generative AI Supporting Private Pension Services

Objective

To improve access to information and simplify the user experience for members.

Solution

The first phase of the project involved an in-depth analysis of the most frequent requests received by the organization, along with a study of the relevant regulatory framework to build a solid and continuously updated knowledge base.

Based on this knowledge base, a chatbot was developed which, through a training and fine-tuning process lasting more than three months, is able to provide fast, consistent, and reliable answers across a wide range of topics.

The chatbot is continuously updated according to regulatory changes and the analysis of emerging information needs. The platform was designed with a modular and scalable approach, enabling its adaptation to additional services and organizations within the sector.

Result

The chatbot is currently active both on the public website and within the organization’s restricted area, and it is now able to autonomously manage more than 75% of requests.

Generative AI Supporting Private Pension Services

Unified Management and End-User Support for the D-Flight Portal

Objective

To optimize the management of technical and administrative support requests related to the D-Flight portal; reduce ticket resolution times; and increase end-user satisfaction while meeting agreed SLAs.

Solution

Implementation of a First-Level Service Desk based on ITIL frameworks, with a dedicated team responsible for ticket triage, analysis, management, and resolution. Analysis and implementation of clear operational processes and engagement models based on ownership levels. Enhancement and implementation of new workflows within the ticketing system, including multichannel support and the creation of a knowledge base to enable first-contact resolution. Continuous service monitoring and governance through the introduction of the proprietary Kairos tool, designed to optimize ticket routing and reduce ticket handling times.

Result

Optimization of the growing ticket volume through automation and workflow improvements; evolution of the Service Desk from a simple dispatcher into a strategic and proactive partner in ticket analysis, qualification, management, and resolution.

Unified Management and End-User Support for the D-Flight Portal

Optimization of Reception Processes

Objective

Optimization of the regional CUP reception process.

Solution

  • Assessment of the services provided by the contact center;
  • Identification of improvement initiatives, including:
  • Automation of reception processes;
  • Automatic tax code recognition through IVR;
  • Identification of AI-based solutions to support operators;
  • Innovation of reminder campaigns to reduce no-shows.
  • Presentation of demos featuring OMNIA technology for tax code recognition and the use of the proprietary Lyra Knowledge Management solution.

Result

  • Reduced average handling times;
  • Improved user identification;
  • Enhanced quality and consistency of responses;
  • The proposed optimization enables a more efficient, data-driven, and citizen-centric contact center model, delivering measurable benefits.
Optimization of Reception Processes

Efficiency and Intelligence

Objective

Our support for a leading company in the Defense sector.

For a major industrial group operating in the Defense industry, we evolved the traditional Technical Service Desk by introducing Kairos and integrating it with advanced Service Desk solutions. We provide support across two levels: from immediate technical assistance for standard issues to specialized routing for more complex cases.

The key innovation lies in the integration of Kairos with platforms such as ServiceNow and the use of Artificial Intelligence modules for predictive ticket analysis.

This synergy enables us not only to manage the entire lifecycle of support requests, but also to significantly reduce classification and assignment times. Through proactive SLA monitoring and process automation, we improve operational continuity and user experience within a highly critical environment.

Efficiency and Intelligence

Other skills

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Our Industries

FAQ

Un service desk IT gestisce incident tecnologici e supporto utenti su due livelli: primo livello risolve ticket a bassa criticità (configurazioni, accessi, problemi comuni), secondo livello gestisce escalation verso specialisti per alta criticità (guasti infrastruttura, sicurezza). Usa piattaforme di ticketing per tracciamento, prioritizzazione e monitoring real-time. L'obiettivo è garantire continuità operativa con tempi di risposta rapidi e troubleshooting efficace.

Digital sales significa offrire servizi integrati di marketing digitale con vendita diretta. I servizi generano lead qualificate tramite SEO, campagne online, CRM e le converte in clienti via contact center specializzato. Differisce dalla vendita tradizionale per uso qualificato di dati e feedback continuo tra team digitale e sales per performance real-time.

Il BPO (Business Process Outsourcing) richiede competenze specifiche e un approccio data-driven per gestire volumi complessi con qualità/trasparenza. I servizi tipici sono: contact center multicanale, gestione reclami, back office documentale, data analysis, quality management.

Un Contact center gestisce principalmente interazioni voce/chat; BPO (Business Process Outsourcing) copre processi end-to-end più ampi: customer care, back office, documentale, CRM, data analysis, governance. BPO integra competenze verticali, tech evoluta e responsabilità su KPI di business, non solo operativi. Si tratta di una partnership strategica, non solo fornitura. Nethex opera come BPO completo: gestisce Customer Life Cycle (lead generation → retention), con specializzazione settoriale (PA, automotive, banking), Sales Lab, service desk IT, governance data-driven e hub nearshore per scalabilità internazionale.

Lavorare nel customer care richiede competenze relazionali (empatia, ascolto, problem-solving), tecniche (CRM, ticketing, multicanale) e verticali (settore-specifiche: IT, legale, finance). La crescita è garantita da formazione continua (prodotti, processi, soft skills), opportunità in team specializzati a seconda delle performance. Contesti migliori offrono progetti sfidanti, strumenti evoluti e cultura orientata a qualità/risultati.

Nethex gestisce l'intero Customer Life Cycle per clienti italiani e internazionali, dalla lead generation alla retention, con approccio end-to-end. Offre servizi di Digital Sales), Customer Care, Service Desk, Contact Center Governance data-driven per PA (Nethex Data) e servizi Banking. Opera con focus su efficienza e customer satisfaction, integrando competenze umane e innovazione tech per trasformare processi complessi in valore misurabile.

L’Inbound è la gestione di chiamate/messaggi in entrata da clienti: l'operatore risponde a necessità esistenti, con focus su risoluzione rapida e customer satisfaction.
Outbound genera contatti in uscita verso prospect/clienti: l'operatore propone attivamente soluzioni, con focus su conversione e performance commerciali. Le competenze richieste sono diverse: inbound richiede empatia, ascolto, problem-solving tecnico; outbound necessita persuasione, gestione obiezioni, orientamento al risultato.

Per lavorare in un contact center servono skill relazionali (comunicazione efficace, empatia, ascolto attivo, gestione stress/obiezioni), tecniche (uso CRM/ticketing, navigazione multicanale, digitazione veloce), cognitive (problem-solving rapido, multitasking, attenzione ai dettagli) e verticali (conoscenza prodotto/settore specifico: IT, legale, finance).